How can I buy cheap West End theatre tickets?

By | Posted on 17-Aug-2018

How can I buy cheap West End theatre tickets?

The West End has garnered global renown as the number one place to find the world’s greatest theatre. It is one of the largest tourist pulls to the UK, few will leave the capital without having seen a West End show. However, a ticket to an unforgettable live experience often doesn’t come cheap. Find out how you can score cheap deals on West End theatre tickets with us.

How can I get a cheap theatre ticket?

What can you do to avoid paying so much?

There are many ways to avoid these costs. Here’s our collection of insider tips on how to get the best deals on West End theatre tickets:

Cash in on a deal

There are multiple West End theatre tickets deals available for West End shows, from Show of the Month offers, to flash sales offering more than 50% off, it’s always worth checking for the best discounts before buying. Experience all the excitement and ambition of the West End at an affordable price, with theatre tickets from just £10.

Watch previews

Previews are one of the best ways to save money on theatre tickets. During the preview period, which often lasts between a week and a month depending on the size of the production, technical difficulties are dealt with and costume changes are smoothed out. It is a way of making sure that the show gives its best performance on press night. Frequently, tickets for preview shows are cheaper than ones after the press performances, but you can still expect to see a fantastic production!

Consider going to a midweek matinee

Tickets for midweek matinees are often more difficult to sell than ones for evening performances or Saturday matinees. As many people work five days a week, a midweek matinee isn’t that appealing. As a result, you will often find offers that just appear on midweek matinees. If you don’t work midweek, are on school or university holidays, or are retired, then a midweek matinee is a brilliant choice for you. Even midweek workers may consider taking a day off when they see the offers available to them.

Buy from Encore Tickets booths in the West End

Stuck in London with nothing to do during the day or evening? Who knows what last-minute deals you’ll find in one of the many ticket booths scattered around the city centre.

Here are the locations of shops in central London where you can pick up some last ditch deals:

Charing Cross Island
(Opposite Garrick Theatre)
11A Charing Cross Road
London
WC2H 0EP

Leicester Square Station
(Cranbourn Street Entrance)
Soho
London
WC2H 0AP

The Criterion Theatre
218-223 Piccadilly
Piccadilly Circus
London
W1V 9LB

Go in a group

Group discounts are often available for parties of 6 or more people. Whether it’s a hen do, a birthday party, or a family reunion, a theatre trip is always a welcome treat and a great bonding experience for all involved.

Try Off-West End theatres

Off-West End shows at smaller theatres often provide a cost-effective alternative to West End shows. Many productions move from smaller London theatres to West End ones and this is your chance to catch a masterpiece in its infancy.

Why are West End theatre tickets so expensive?

The performers

The best performers in the country star in West End shows. The minimum weekly wage for actors in venues with a capacity of over 1,100 seats is £695. In comparison, the minimum wage for Broadway performers is $2,034 a week, or £1,430 (April 2018). This huge difference is reflected in the price of Broadway theatre tickets, which are significantly more costly than West End ones. The most expensive Broadway ticket in 2017 was for Hamilton, coming in at a whopping $849 (£650).

The buildings

The cultural buildings that stage these productions are expensive, even charges to maintain a ‘dark’ theatre without a production can reach up to £150,000 a month for some venues. Check out our list of every West End theatre, how many have you been to?

The investors

Theatre is commercial, it aims to make a profit. Without the help of investors, many productions wouldn’t be staged in the first place and production teams want to ensure that the investors’ money is returned to them – with the total weekly costs of running a top musical being around £250,000, the tickets need to be pricey to ensure that happens.