Apollo Theatre

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About Apollo Theatre

The Apollo was briefly a member of Andrew Lloyd Webber’s Really Useful Group from 2000 to 2005 – it was bought out by Nica Burns and Max Weitzenhoffer of Nimax Theatres.

The front façade is adorned by four angels, perched at the top of the theatre.

The original intended name for the theatre was The Mascot Theatre, after a lion and lizard adorned badge belonging to the owner that decorated the theatre, believed to bring good luck.


The fourth theatre to be built on Shaftesbury Avenue in the heart of Theatreland (and the first with King Edward VII on the throne), the Apollo Theatre – initially intended to be a musical venue only – was named for the Greek and Roman god Apollo, god of music and the arts. Interestingly, it was built by Lewin Sharp, a newbie to the theatre building world who created a structure that was well-received nonetheless.

Its first production The Belle of Bohemia caused some controversy on opening night, as audience members were invited exclusively instead of being ticket-buying members of the general public, causing some reviewers to even boycott the elitist premiere. This first production only ran for a handful of performances, but it was the Apollo Theatre’s decision a few years later to branch out of just musical entertainment that offered it a new lease of life as a premium venue for plays.

Having hosted dozens of plays, its two biggest hits were from the farce writer Marc Camoletti. Boeing Boeing and Don’t Dress for Dinner ran three years and 19 months respectively at the Apollo before transferring to other theatres for longer runs. In its recent years, it’s hosted acclaimed hits including the Olivier and Tony Award-winning Jerusalem (now returning for a second run at the Apollo) and the David Suchet and Zoe Wanamaker run of Arthur Miller’s All My Sons.

Where is Apollo Theatre

31 Shaftesbury Avenue London W1D 7ES