SSE Wembley Arena has a capacity of 12,500 seats, staging concerts, events and productions throughout the year. Built in 1934, this 12,500 capacity venue once held a swimming pool built for the Empire Games. In the 1960s the Arena hosted the now-legendary New Musical Express Poll Winners' concerts. Acts from the golden age of British pop including The Beatles, Cliff Richard & The Shadows, Joe Brown & the Bruvvers, The Rolling Stones and The Who played to thousands of screaming fans at these events.
Following reconstruction, the venue reopened in 2006 with a newly built Square of Fame in front of the Arena building. Performers at the Arena are encouraged by the Arena’s organisers to have bronze plaques with their names and handprints embedded into the Square. On August 1 2006 Madonna made history by being the first star to have a plaque placed there.